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Our Story

At Welch’s®, all of our snacks are made with Real Fruit AND you can really taste the difference.

Welch’s® Fruit Snacks come in numerous distinct and delicious varieties: Welch’s® Fruit Snacks, Welch’s® Juicefuls® Juicy Fruit Snacks, Welch’s® Absolute Fruitfuls™ Fruit Strips, Welch’s® Fruit ‘n Yogurt Snacks and Welch’s® Fruit Rolls. Each variety is made with Real Fruit for a mouthwatering experience the whole family can enjoy.

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Revolutionizing Snacking

The goodness of Welch’s® Fruit Snacks was imagined in 1998, when we had the idea of creating a snack that is made with Real Fruit and tastes delicious. Soon after, we successfully developed our unique formula for a fruit-first snack, and that’s when Welch’s® Fruit Snacks were officially born!

In 2001, Welch’s® Fruit Snacks were launched and have gone on to become the #1 Fruit Snacks brand worldwide! The on-the-go nature of the snack, paired with an excellent source of Vitamins A, C, and E in every serving make Welch’s® Fruit Snacks the perfect snack for the whole family to enjoy! No wonder Welch’s® Fruit Snacks are America’s Favorite Fruit Snacks®!

Welch’s®
Fruit Snacks

It’s no wonder Welch’s® are America’s Favorite Fruit Snacks®. Available in over 10 varieties, in which Fruit is our 1st Ingredient! Featuring an excellent source of Vitamins A, C & E, Fat Free, Gluten Free and more! Available in a range of packaging options to fit your needs, whether at home, work or on the go.

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Welch’s®
Fruit ‘n Yogurt Snacks

Welch’s® Fruit ‘n Yogurt™ Snacks are the delicious snacks made with Real Fruit, surrounded by Creamy Yogurt. Available in Strawberry, Blueberry-Acai and Mango-Peach varieties, and in a range of packaging options to fit your needs, whether at home, work or on the go.

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Welch’s®
Absolute FruitfulsTM

Introducing Welch’s® Absolute Fruitfuls™ Fruit Strips - the new premium fruit strip made with whole fruit as the main ingredient. Delivering luscious fruit flavor, these fruit strips are non-sticky, with a soft and delicious mouthfeel that gets better with every bite. Perfect for the whole family, they are packed with Whole Fruit, are Gluten Free, Vegan, non-GMO and contain only Natural Flavors and Colors from Natural Sources.  Available in Strawberry, Mango-Peach and Berry Medley varieties.

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Welch’s®
Juicefuls® Juicy
Fruit Snacks

See the Juice…Taste the Fruit with Welch’s® Juicefuls®, now in 3 varieties the whole family will love. Fruit is the 1st Ingredient with only Naturally Sourced Colors and Flavors. And, Juicefuls® are Gluten Free and Non-GMO. Available in Mixed Fruit, Berry Blast and Island Splash varieties.

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Welch’s®
Fruit Rolls

Unroll The Fun® with Welch’s® Fruit Rolls! Made with Real Fruit and featuring an excellent source of Vitamins A, C & E. Available in Berry, White Grape Strawberry and Tropical Punch. Kids of all ages love em!

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Made for Families

Getting out the door with kids is never predictable. Some days are good, and others are bad. For you, on-the-go snacks are a must! Thankfully, Welch’s® Fruit Snacks come in convenient, individually-sized pouches so you can throw them in your bag and go!