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We take fruit snacks seriously.

While other brands use minimal fruit juice or concentrate to make “Fruit-Flavored Snacks,” we at Welch’s® are committed to making true Fruit Snacks.

 

Welch’s® Fruit Snacks are always made using real, whole fruit as the primary, or main ingredient. That’s how we deliver the delicious taste you know and love and a snack choice you can feel good about!

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SEE?
Every fruit pictured on each Welch’s® Fruit Snacks package can be found inside our snacks… as the primary, or main ingredient!
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WELCH’S® FRUIT SNACKS “FRUIT STICKER" & NEW "WHOLLY FRUIT" CAMPAIGN

We are Wholly Committed to Whole Fruit at Welch’s® Fruit Snacks, and we're not afraid to have a little fun with it. So we created images starring our iconic Welch’s® Fruit Snacks sporting fruit stickers, just like the real deal you'd find in the produce aisle, emphasizing that we're all about using whole fruit. 

To drive home our commitment, we've hired Gordon Ramsay as our Chief Fruit Officer to educate on the difference between real fruit snacks and fruit-flavored ones.